Friday, March 13, 2009
Future of Newspapers
I accepted a recent invitation to attend a meeting of the Public Relations Society of America (PRSA), Silicon Valley Chapter. The program, held at Microsoft's campus in Mountain View, featured two technology reporters and an editor from the San Francisco bureau of The New York Times. They spoke about how they work with PR people, like the 50 or so at the event and how they are adapting to the new media landscape of distributing news online, on blogs and even via Twitter. I wrote about the event for Suite101.com in an article titled: "Newspapers Have to Adapt or Die."